Beyond the Philippine tourism stakeholders, the TTE plays host to hotels and resorts, airlines, tour operators, cruise lines, theme parks, and national tourism organizations from overseas. It also features embassies and regional tourism offices, and local government units.
Simultaneous with the TTE is the 3rd edition of the International Travel Trade Expo (iTTE).
The iTTE is the business-to-business (B2B) component of TTE which allows PTAA members to have pre-appointed one-on-one meetings with executives from international tourism companies and national tourism organizations.
Among the countries and territories expected to participate in iTTE are Australia, Cambodia, China, Egypt, France, Guam, Hong Kong, India, Indonesia, Israel, Japan, Macau, Malaysia, New Zealand, Portugal, Singapore, South Korea, Spain, United Arab Emirates, United States, and Vietnam.
Two of the options being looked at by the PTAA is venue expansion or holding the TTE at two different locations.
“The PTAA has to seriously consider having a plausible secondary venue open along with SMX in the future because of the sheer number of exhibitors that want to participate. At the same time, we also see the iTTE becoming a key element of the country’s tourism industry. There is really a need for more space,” Jante said.
However, she said that any expansion has to make sense logistically and within the fiscal capacity of the PTAA. She added that venue for the TTE has to be easily accessible to visitors coming from any location.
“We want to ensure that there will be no glitches during the expo specifically on all the exhibitors’ internet access. Transactions have to be seamless during the expo and the public must be able to book their travels with ease,” Jante said.
“Over the years, the TTE has prided itself as the one-stop-shop for all the travel needs of our countrymen. We intend to keep and even exceed that commitment,” Jante said.
This year’s TTE is supported by the Department of Tourism, Tourism Promotions Board, Philippine Airlines, Mabuhay Miles, and Citibank.
“Courtesy of Beyond Deadlines”